Dave @ Review.casa

By Dave Carr @Review.Casa

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What is an order bump or sales bumps?

As a web designer, I get asked quite a bit what is an order bump?

Order Bumps are a clever way of increasing your sales from the same amount of customers. Order bumps allow you to offer an extra product at the start of the checkout process on your checkout page.

Statistics show that you can easily increase revenue by offering a related product at this stage in the checkout with some marketers reporting up to a 50% take rate on an order bump.

Example product with order bump

In the image above you can see an order bump in Thrivecart.

An order bump lets customers add another product to their purchase with one click.

So if you have a closely related product to the original product on offer an order bump could be just the strategy you need to increase revenue.

Order bump product statistics

Order bumps work! Think about it, a customer is already on your checkout page to buy your main product which means they already see value in your offer that’s why an order bump can increase average order value by 10 to 30 per cent. Paykickstart is an online eCommerce platform and they implemented an order bump of a $7 ebook on a client’s site and increased revenue by 40 per cent. You can see it here. In this blog post, Teachable states that order bumps were responsible for an extra $107000 for their creators since they released the feature but it is unclear what the time frame is. An order bump offer can increase revenue across the board if you have upsells and downsells.

Upsell vs order bump

The difference between an upsell and an order bump is:

  • An order bump is placed on your checkout page (a low ticket item is best because you don’t have a lot of room for explanation in a tiny box).
  • An upsell is shown to a customer after the initial purchase on its own page.

Technically you could say an order bump is upsells but it’s just placed on the checkout.

If you are considering an upsell vs order bump why not try both. In most cases products are easy to create.

But for both situations, you can bundle together a bunch of products and add scarcity and a discount to trigger powerful psychology in your marketing.

If you have a couple of underperforming products why not remove them from your website and use them as an order bump instead (if they are closely related to a product that is selling well then this simple change could boost your average order value by 10 per cent).

Order bump ideas

Here is a list of order bump ideas:

  • A digital version of your product if you are selling a physical product like a book, CD or DVD.
  • A low ticket complimentary product (ebooks, templates or worksheets).
  • Product insurance or protection plan.
  • A product maintenance plan.
  • Accessories.
  • Product customisation.
  • A bundle of your previous products.
  • Faster delivery.
  • A delivery subscription plan.
  • A special offer.
  • A membership program (a course).

An irresistible order bump offer

I would say the perfect order bump product would have to include scarcity, a discount and closely compliment the product your customer is already in the process of buying.

If they are on your checkout page then you can make an educated guess at what other types of products they are interested in buying as a sales bump.

The most profitable order bumps will be a digital product or bundle of digital products that you don’t sell on your main website.

12 pieces of software that allow you to add an order bump

Here are 12 pieces of software that allow order bumps.

Thrivecart – Easiest software to create order bump

Thrivecart is an excellent SAAS based shopping cart and course delivery solution with all the bells and whistles you need to run an online business.

I have used Thrivecart since 2020 and it’s the easiest shopping cart I’ve used to date.

If you are looking for an advanced checkout page solution that offers order bump technology then Thrivecart could be exactly what you are looking for.

Full Thrivecart review

Click funnels – Add multiple order bumps

Clickfunnels is the disrupter in the funnel building world today. They have done extremely well over the last few years.

They are a sales funnel and marketing platform that offers order bumps.

It’s an easy to use platform if you are looking to use bumps on your order page.

Full Clickfunnels review

Samcart – Add multiple order bumps

Samcart is an online shopping cart solution and product delivery system that has been around for a long time.

They offer bumps on their mid level or higher plans.

If you are looking for a shopping cart to run your business deliver products and courses then Samcart could be the solution you are looking for.

Full Samcart review


Keap (formally infusionsoft) has been around for about 20 years. Back in the day they were used by all the top marketers because they offered behavioural based actions.

Today they are still at the cutting edge of marketing.

If you are looking for a marketing solution that offers bumps then Keap (on their higher subscription plans) could be the perfect solution for you.

Full Keap review


Cartflows is a plugin for Woocommerce that enables you to build funnels with one-click upsells, downsells and also offers order bumps.

It’s the oldest of the one-click upsell plugins for Woocommerce meaning its maturity should allow you to have an error-free time using the software.

If you are looking to add order bumps to your Woocommerce based store then Cartflows could be the solution for you.


Podia is a new contender in the all in one marketing platform arena and comes with some impressive features.

If you are looking to sell products and courses then Podia could be the solution you are looking for.

Full Podia review


Kartra is all all in one marketing platform set up by the same team that created webinarjam.

They are both extremely popular software platforms. Kartra comes with all the features you would expect including order bumps.

If you are looking for a software platform to run your business then Kartra could be the platform you are looking for.

Full Kartra review


Since Cartflows increased in popularity there have been a few similar plugins released.

Woofunnels is a marketing funnel plugin for Woocommerce like Cartflows so if have a Woocommerce store and are looking to add order bumps to your marketing then Woofunnels could be the solution you’ve been looking for.


Builderall is an all in one marketing platform that’s pretty new to the arena but has a massive feature set.

Builderall has order bumps on all their subscription plans.

So if you are looking for a platform to run your business and add order bumps to your checkout Builderall could be just what you are looking for.

Full Builderall review

Upsell plugin

Upsell plugin is a WordPress plugin for building sales funnels that you don’t need Woocommerce for.

It has all the features to increase revenue that you would expect from this type of plugin.

It comes with what they call smart order bumps.


Create Sell Online Courses Coaching With Kajabi

Kajabi is an all in one marketing platform for running a business. It’s a popular platform with some very well known names as testimonials.

They offer the ability to add order bumps to your checkouts.

If you are looking for a platform to run your business and increase revenue then Kajabi could be the platform you seek.

Full Kajabi review

Groove funnels

Groove CRM

Groovefunnels is a marketing and eCommerce platform that offers order bumps. I have played about with the platform and I can say that it’s broken (free account).

Read the full review to find out why.

Full Groove funnels review

Add order bumps today! Your customers will order more products

A 10 to 30 per cent increase in average order value is nothing to be taken lightly!

What digital products can you create that you can offer as an order bump today? The platforms above are sales platforms with bump technology included making it extremely easy to make more sales from your checkout.