By Dave Carr @Review.Casa
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Table of Contents
Introduction – What is Drip marketing automation software?
Drip is another service I use. It’s a specialist eCommerce email and SMS service provider.
I chose Drip because it has the most actions that can be triggered through Thrivecart.
Drip allows you to market to your visitors and customers through various marketing channels like email, popups, social media and SMS.
When you log into Drip they have a series of onboarding tips to help you get started quickly as well as what they call “playbooks” to get your campaigns set up quickly and easily.
Drip offers advanced segmentation and personalization features to help build a relationship and advanced split testing to get increased conversions.
Summary – Who is Drip not for?
If you’re a technophobe then Drip and most email marketing software are probably going to scare the living daylights out of you.
The easiest email marketing software I have come across is Sendfox.
If you have the funds to spare and you are “non-techy” then either hire someone to set it up for you or choose an easier option than Drip.
Summary – Who is Drip for?
Drip is for anyone serious about eCommerce and marketing automation.
As I said it’s my email service provider because it has the most actions that can be triggered through Thrivecart. They are:
- Add to Campaign
- Add to Workflow
- Add to Existing Tag
- Remove from Campaign
- Remove from Workflow
- Remove from Existing Tag
- Apply custom Tags
- Remove custom Tags
- Order tracking
- Customer Lifetime Value tracking
That’s just on Thrivecarts side there are a whole host of things you can do on Drips end too.
So if you would like to take your email marketing to the next level with automations then Drip is a rock solid candidate for you.
Why you should use email marketing software
Out of all the tools email marketing should be the first one on your businesses list. By building a relationship with people you will increase your revenue.
Through email, it is cheaper to get sales from your existing clients and customers than it is to get new clients and customers.
An email marketing platform like Drip will allow you to use marketing automation tools so you work smarter not harder.
The pros and cons of Drip email marketing
The Cons
- No Page builder (I use Divi anyway but this may be a deal-breaker for you)
- Has a steep learning curve
- The form you embed on your website can be a real pain to style
The Pros
- Lots of triggers in Thrivecart
- Lots of actions in Drip
- Template automation (called playbooks)
- Has CRM features
- SMS marketing
- Advanced split testing
Drip Improvements
- New homepage experience (Jun 2021)
- BigCommerce integration (Jun 2021)
- WooCommerce integration (Aug 2020)
- New broadcast experience (Aug 2020)
- Snapshot email (Aug 2020)
- Segmentation made easier (Aug 2020)
- Redesigned customer profiles (Oct 2019)
- Enhancements to visual email builder (Oct 2019)
- Top-selling products, personalized recommendations, and price drop notification emails (Oct 2019)
- More trigger options for workflows (Oct 2019)
- Shopify integration (Oct 2019)
- Revenue dashboards (May 2019)
- Split testing reimagined (May 2019)
- New visual email builder (Aug 2018)
- GDPR Compliance (Aug 2018)
Drip Pricing
Drip pricing is based on how many subscribers you have on your list.
Drip starts at $19 per month for up to 500 contacts while 140000 contacts will cost you $1599 per month.
SMS messages cost $3 a month for 200 messages while 2000 SMS messages will cost you $30 a month.
My experience with Drip
Drip is a good service if you want email marketing automation, I’ve seen it land in my inbox consistently from companies and marketers that use their service for many years.
I haven’t run any sort of complex tests or anything but the deliverability seems good and I haven’t had any complaints about my emails landing in spam folders.
So my experience of Drip has been good.
Drip is definitely a marketing service for the more technically inclined as the form it produces to put on your website will need some tweaks through CSS to get right.
I found the lack of page builder and form styling to be a bit of a turn-off but all in all it’s a good piece of software.
Own your traffic through email
Using an email marketing platform like the Drip eCommerce CRM allows you to build better relationships through email.
Building relationships through email allows you to own a traffic source for your marketing.
When you own the traffic it means you can send an email and direct people to your website, offers, social media and other marketing efforts.
Why are email marketing services important
Email marketing services like Drip are important because it would take you forever to build a relationship with each customer if, for example, you had one thousand customers.
Just sending one business email to a customer list this size would take just over 2 days!
With marketing automation, you can target your whole list of customers in a matter of minutes and tag them when they perform certain actions like opening an email, buying a product or visiting your site.
With a service like Drip, it becomes easier to manage large lists of prospects and customers so you can do more.
If you aren’t using a service like Drip then you are leaving a serious amount of money on the table.
Conclusion – Drip review
Would I recommend Drip?
Yes I would but with conditions.
If you’re not technically inclined then I think you would probably find getting Drip set up to be a real pain.
I would have no hesitation in recommending Drip to anyone looking to have more control over their email marketing.
I think Drip would benefit anyone who owns Thrivecart or is doing eCommerce. The deep integration with Thrivecart makes it a perfect match.
And let’s face facts the only thing we need from an email service provider is to have your email land in the inbox of your subscriber.
So a quick search of google for the term “Drip deliverability” and you will find that the company works really hard to keep the percentages up and that on most tests vs competitors the deliverability was very high.
Alternatives to Drip
Looking for an alternative to Drip here are two similar options.
Klaviyo
Klaviyo is a platform very similar to Drip with email and SMS marketing features.
If you are looking for a Drip alternative Klaviyo could be the platform for you.
Moosend
It has CRM features and lead scoring.
FAQs
How much does drip cost?
Drip.com plans start at $19 per month for up to 500 contacts and $3 per 200 SMS messages all the way up to $1699 for 150000 contacts and 10 million SMS messages for $150000. If you would like higher limits contact drip to arrange.
What is drip website?
Drip.com is an email and SMS marketing automation platform and combined e-CRM system to build relationships with your customers and increase revenue in your business.
Is drip com a CRM?
Drip includes CRM features and markets itself as an e-CRM meaning electronic customer relationship management. In other words, it is a customer relationship management system to be used across multiple channels.
Who bought drip?
Lead pages raised $27 million in funding in 2015 and purchased Drip in 2016 from Rob Walling and co. The deal was brokered by FE International.
Does drip have landing pages?
No Drip does not have a landing page builder of its own but integrates with many landing page, shopping carts and opt-in form creating platforms such as Lead Pages, Clickfunnels, Instapage, Optinmonster, Sumo, Thrivecart, Thrive Suite and much more.
Does drip have an app?
No Drip does not have a native iOS or Android app to be used on a mobile device.
How is e-CRM different from CRM?
Traditionally a CRM is used to record facts about in-person meetings and telephone calls with clients so a sales team can build a relationship easier and make more deals.
What are the advantages of e-CRM?
An e-CRM is a multi-channel customer relationship management solution that allows a sales team to record details just like a traditional CRM but also automates marketing via electronic means.
